Bouygues Immobilier to leverage Microsoft® Surface® application by AFTER-MOUSE.COM to boost large real estate project sales.
AFTER-MOUSE.COM delivered unparallel sales boost to Bouygues immobilier, leader of the property development in France (3B Euros sales), via an innovative custom-made application on Microsoft Surface that redefines the customer relationship
Making the best of Microsoft Surface unique capabilities, this "two-sided multi-user" application allows Bouygues Immobilier customers to get involved into a comprehensive presentation of the Fort of Issy-les-Moulineaux project, from a general presentation of the buildings to the very details of a specific apartment. Beautifully mixing brochures, photos of the surrounding environment, views certified by a land surveyor, floor plans and 2D/3D illustrations, the customers are totally immersed into an interactive discovery experience, even before the buildings have been built.
« Our application totally redefines the sales relationship from the ground-up. Microsoft® Surface® unique capabilities associated with an innovative design focusing on both Bouygues Immobilier's and its customers' needs enable a friendlier, more balanced and more social relationship. This is highly differentiating for Bouygues Immobilier and extremely effective from a business stand point. In a highly competitive market, our customers aim more and more at delivering the highest quality of service from day one as well as increasing their brand awareness at every step of the sales process. That's precisely what our tactile application delivers, becoming a new fundamental sales and marketing tool. » declares Nicolas Chaillan, CEO of AFTER-MOUSE.COM.
This innovative application and its unique interface contributed to establish an unmatched sales record for such a large real estate program, sold in a few days.
This outstanding return on investment lets professionals foresee the still uncovered potential of the touch screen technologies for the real-estate market, and even more generally for all types of high added value retail activities.
